Beernews.org said "The FDA ban on alcoholic energy drinks creates a new opportunity for Pabst to make a splash in the high alc. flavored malt beverage market. Less than two weeks after the ban, Pabst registered BlastbyColt.com. In mid-December, the company filed a trademark application for the new line. Pabst has also created a new Twitter account to help promote the new products."
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Most people who have viewed the labeling have said that it looks less like an potent alcoholic drink and more like a one of those energy drinks promoted to young people. While we can not say for certain that Pabst Brewing is targeting underage drinkers with its colorful grafiti like packaging, we know that corporations have used cartoon characters in ad campaigns that critics said was meant to attract and hook children on their products.
How big of a problem is underage drinking in the United States and should parents and activist take a stand and start a "Just Say No" campaign against Pabst Brewing fruity concoction?
Truth Minista Paul Scott joins the Black Teen Empowerment Crew to discuss Colt45 Blast and how the community should respond.
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